What do football and marketing have in common?
No it’s not a joke, it’s the basis of Chris’s article in this issue
It turns out that editing a piece that is choc full of football analogies is a bit of a challenge when you have no idea who the players are. So….. if you disagree with any of Chris’s choices then please take that up with him not me! Putting that to one side Chris has created a brilliant article which illustrates how the different elements of marketing work together and highlighting why it’s no good just focusing on an advert and hoping it will solve all your lead generation issues. The great thing is that the principles still make sense even if football isn’t your thing (or even you live somewhere where you call it soccer!).
On the technical side of things Michael Goulden has moved on to the row in his series of articles breaking down the actions within different movements, James Krieger shares his piece on how to successfully maintain weight and Sally Moss teaches the Power Clean. Plus there are pieces on working with special needs clients, group training and nutritional periodization.
Some of my favourites can be found in PT life where your fellow LTBers share their experiences of life as a personal trainer and what they’ve learned from their careers so far
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