LTB Magazine 4 (Digital)

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WHATEVER YOUR SITUATION OR FOCUS WE’VE GOT IT COVERED

We’ve had an exciting summer at LTB with the launch of our new members site and the feedback coming in is that you guys are loving it as much as we do.  On the magazine front we’ve added another regular guest contributor this issue and you can now read one of the pieces from one of Gregg’s favourite resources, James Krieger’s Weightology review, in the technical section as well as the motivator from Habitry and Cathy’s Communication Corner in the client focus section.

One of the things I love about the magazine is that I get to chat to some of you about how your lives as personal trainers have developed so far, in this issue there’s Jack with his team of trainers within a commercial gym, Matthew and Jonny who share an online business around their full time jobs, Sally, who started at Ultimate Performance before going solo and has built on her love of Olympic lifting, Marie who’s mobile based and loving her life and Elkie who has shared a couple of rather yummy looking recipes with us. A nice variety of approaches which illustrates the flexibility we have within our chosen industry.

Check out Michael Keeler’s piece on employing staff, Sukh Sidhu on coaching online and Stuart on increasing your prices in the business section.  Learn about working with clients with lower back pain from Ben Cormack, read part 2 of Gregg’s series on autoregulation and how they approach body transformations at Body development in the technical section and dip into the review section to remind yourself of some great events and fabulous subjects we’ve discussed in the Facebook group.

Contents:

• Sell Benefits Not Features  – How to appeal to your potential clients
• Self Determination Theory for Business – Chris shows how SDT is more than building a community
• 3 Questions to Ask When Hiring A Team Member – Michael Keeler shares his approach to hiring staff
• The Truth About Online Training – Sukh Sidhu describes how it’s not all about the beach
• Should you Increase Your Prices – Stuart helps answer this question
• How Technology Changed the Game – Maven Design provide tips on keeping ahead
• Finance – A look at how to make finance less scary
• Nailing The Basics – What are the basics when it comes to personal training?
• Online Fitness Business – Meet Sukh Sidhu and find out more about this friend of LTB
• Managing 200+ Members – Mike Waywell shares his approach to this daunting prospect
• Autoregulation Part 2 – Gregg builds on his introduction from Issue 3
• Training The Senior Market – Greg Mikolap shares his knowledge
• Mental Mobility – Darran Lightbody looks at how the mind impacts mobility
• Obesity And Locus Of Control – Alex discusses how feelings of control impact weight
• Maximum Rate Of Fat Loss – From James Krieger’s Weightology review
• Transformations – A look at the Body Development approach
• A PT’s Guide To Lower Back Pain – Ben Cormack shares his expertise ahead of his 1 day course
• Starvation Mode – Joseph Agu talks about adaptive thermogenesis
• What The Science Says
• Listening Styles – Communication corner with Cathy MacDonald
• Nourishing A Belief To Succeed In Your Client – Roy Ritchie looks at building a successful client trainer relationship
• Pre Coaching Checklist – Stuart shares his approach
• Habitry: Motivator Issue 3 – Journal of motivational science
• Customer Experience – Stuart discusses his experiences as a customer
• Improve Productivity – Ollie shares his top tips
• Drawing The Line – Claire looks at how you avoid taking on a therapist role
• Get Yourself A Gimmick – Jess Botte talks finding a specialty
• Making Conversation – Jason Ditchburn shares his experience of overcoming his introvert tendencies
• Member In Focus – Marie Droniou Bordry
• Using Recipes To Support Clients – Elkie Chiu shares a couple of recipes as well as her experience
• Member In Focus – Sally Moss
• Member In Focus – Jack Gillett
• Member In Focus – Matthew Morgan and Jonny Lewis
• Book Review – Chris Burgess reviews Zero to One by Peter Thiel
• LTB New York Conference – Reviewed by Chuck Osswald
• Tony Gentilcore – Toby Firth reviews Tony’s seminar at LTB HQ
• Inside The Unicorn – Louise Worboys shares her experience of this fantastic event
• Exercise Mechanics with Michael Goulden – Steven Kane talks about his thoughts on this seminar
• LTB Experience Day – Angi Pilika describes her experience at LTB HQ
• LTB Member Site – An overview of the recent upgrade to the site and how to get the most out of it
• Retention Month – Highlights of the month and tips for improving your retention
• Dominate your Local Area Month – Highlights of the months and tips for using your local area for lead generation
• Anatomy Month – Highlights of the month and tips for improving your anatomy knowledge
• Coming Soon – Upcoming courses and resources